Weekly blog #6

This week in class we learned about online advertising. One thing I found really interesting was the fact that even though internet advertising is increasing at a great pace, mobile advertising is increasing even faster and is going to surpass it in the near future. I never realized that people could get advertising on their cell phones. I new that there are more cell phones that computers with internet connections and the potential market is much bigger. I learned of the 3 main ways to advertise in mobile phones: video playing, mobile internet and the most innovative free cell phone and or services if you are willing to receive text message or other kind of advertising from sponsors every day. Another point we learned was about how Google AdWords and Yahoo Smart Ads works. They work very similar but the payment structure is different. Google used a bidding process, for ad payment and yahoo do not. Also their search algorithms are different.
The following article: Onetime Google Nemesis Ramps Click-Fraud Crusade talks about click fraud on the Google-run network of third party website called AdSense. In this system Google and the third party website gets paid if the ads get clicked. Some website had rigged the system and boosting the fees by clicking on the ads themselves. How can Google prevent this? Is there a system in place to avoid this???? Click on the link to watch a video on how AdSense works: http://video.yahoo.com/video/play?vid=1115267968&fr=yfp-t-501