Weekly Blog #12

This week in class I learned about McGraw Hill and how piracy, including P 2 P, the Internet and electronic publishing are hurting their conventional printing business. It is true that all kind of conventional publications, including regular books, magazines and newspapers are in general on the decline. I don’t think they are going to disappear on the near future but they eventually will. The new generations will get used to the electronic media: laptops, electronic book tablets, PDAs, smart phones etc, and will not longer use regular publications. Especially since it is much easier to storage books in electronic format than in shelves or take on backpacks.
The following article: Amazon to Unveil E-Book Reader on Monday Explains how Amazon plants to launch its closely guarded mobile e-book reader this Monday. They are just following the current trend. The reader will have Wi-Fi connection so you can buy and download any publication at the Amazon.com book store while sitting at Starbucks having your morning coffee. It also comes with headphones for listen to audiobooks. As we can see, McGraw Hillneeds to change their strategy the same way other publishers are doing and migrate to the trend and offer more electronic options.